Jamie’s Story and Journey to Establishing Yara Innovations
I had the immense fortune to be part of the early years of the Specialty Coffee movement in North America (circa 1980). This was a time when fine Arabica coffee was introduced to the United States and shared, based on its “exquisite taste.” Much like fine wines the taste nuances of Specialty coffees were distinct due to the environmental growing conditions and soils, and the unique processing techniques of the country of origin. In addition, exceptional coffee blends were created and distinctive roasts defined to accentuate the varietal characteristics.
Besides being part of the innovative Specialty Coffee Association of America (with six years on the Board of Directors) industry I was also fortunate to work with a new startup company called Barnie’s Coffee & Tea Company on the east coast. I started as part-time Christmas help when Barnie’s had nine stores. I grew with my industry and the company to Vice President of Marketing, Advertising, Purchasing, and Sales with Barnie’s having 120 stores, twelve kiosks and annual sales of 55 million.
I often remember these glory years of unlimited creativity, innovation, and passion for our products, and team members and customers abounded. Being part of the executive staff of this fast-paced and pioneering company allowed me to be an integral, inspired, and creative member.
In later years Barnie's was purchased by Douwe Egberts of Holland (also owned by Sara Lee Corp.). My time with Barnie’s allowed me to experience all aspects of a small startup company, which then evolved to a large corporation, which in turn was bought out by a much larger corporation. I thoroughly understand the bell curve of a growth company and the consequences and fear-driven management styles that evolve in corporate mergers and buyouts. Going through this process has impassioned me to look for alternative training as well as management initiatives and tools with Yara Innovations.
After 9/11, as a full-custody mom of a young daughter, I decided that it was time to stop traveling as much and cultivate a consulting career in Colorado. For me, this was an action-packed time as I had an opportunity to work with a variety of companies and entrepreneurs, share their stories, and assist with product development and defining their brands. More importantly, I came to realize that my passion was in the area of “building the brand of specialty” in each of these companies because of their heartfelt connections with their products, services, and concepts. In synergy, my career passion blended together perfectly with consumer expectations, as our culture now expects one’s stories to be told and shared along with one’s exceptional product or service.
Next came my deep friendship and love for Doug and Peggy Mackay, which offered me an opportunity to work with their company, the Glen Douglas Group, creating training curriculums for Clif Bar, Hershey’s, AWMA, NACS and more. This work had me delving into the ideas of Emotional Intelligence, positive management awareness tools to understand oneself and one’s team to increase productivity, and overall team member happiness and enhancement.
Plus, Doug and I became business partners with another impassioned specialty company called Alpenol (www.feelthereliefstore.com). It has been a true delight to share our vision for holistic products to reduce pain and stress in people’s lives.
Then, the unimaginable happened. I lost my husband. He was my friend, my love, my life and business partner; in essence my everything. Unexpectedly my life died with his. We were so intertwined in everything we did together that it was an utter and complete loss in all areas of my life. I attribute my coming out of the dark during this time period to my children, grandchildren, neighbors, friends, and close colleagues. They all rallied together to share their love for me, and life and give me small reasons each day to find courage and strength to move beyond the grief.
I also diligently read many books for spiritual and emotional comfort, as well as mindfulness/awareness processes and practices. I studied Eminent Reiki I and II and became physically active—living in harmony with nature—and practiced Yoga and daily meditation. I learned methods to rediscover myself and find love and joy in my life once again.
Ironically, I followed many of my brand processes to define who am I, what makes me tick, what impassions me, what brings me joy, how do I want to go forward in living my life, etc. Inherently present during this renewed self-discovery period was my strong belief that “love is all there is” and that I had all sorts of love in me to give and to receive. Knowing and sharing love-based ideologies is reinterpreting my life’s calling.
I feel that there is a great need in our personal lives, society, and businesses to seek, learn, and implement evolved positive mindful approaches. I have a strong desire to share these guidance/management mindsets in all areas of my work. Sir David R. Hawkins, M.D., Ph.D., author of Letting Go: The Pathway to Surrender describes my philosophy on this as we must, “open our hearts as humanity and live from "heart intelligence" rather than a world of mind based on self”
Gandhi said, “You must be the change you want to see in the world. As human beings, our greatness lies not so much in being able to remake the world—that is the myth of the atomic age— as in being able to remake ourselves.”
YARA represents rebirth of some form in many Eastern languages. Additionally it means "teacher" and is associated with passionate personalities. For me, I personalized its intention further to mean Your Acceptance Realizes Abundance. I am joining my career strengths in brand development, graphic design, and training events, together with the principles of positive, loving, accepting mindsets and inspired training tools.
I would love to discuss your story, dreams and passions with you and assist you in defining your brand vision, essence, personality, target niche, products, and services.
Warmest regards, Jamie
Jamie Hagen, Director of Yara Innovations
"Most people assume that meditation is all about stopping thoughts, getting rid of emotions, somehow controlling the mind. But actually it’s … about stepping back, seeing the thought clearly, witnessing it coming and going."
- Andy Puddicombe, author of Get Some Headspace