Building YOUR Brand of Specialty. What's Love Got To Do With It?

First and foremost, if you love and have a true passion for your product or service most likely it will be well received and thriving.  Specialty is about heart and sharing the love of one’s creation with others.  Share the principle, your fundamental truth(s), which served as the foundation of creating your brand.  Share your truth on why your product(s) or services are worth your own personal self-sacrifice and why they impassioned you to bring your concepts to fruition.  

Why is it important to define and share your love for your brand? The 21st-century culture with its global economy, social media, and digital revolutions is demanding a higher level of public transparency.  Social media and mobile technologies have accelerated the rate at which relationships develop, information is shared, and influences takes hold.  People now use social technology to help shape the world's events and culture.  More importantly, people in our culture are asking to be told your own story as to why they should become emotionally connected to your product, concept, or service.  Tell them why they should trust you and try your product or service.

It is not about marketing propaganda— it is about mindfully sharing your heart, your essence and passion for your product/service through your own personal story and brand presentation.  Your brand identity and your story should differentiate what you do, specially constructed around the vision of your business. In essence, you are establishing and enhancing the consumer’s perception of your quality product(s)/service(s).  First, you are consciously offering your perception of your specialty brand and story.  Second, you are consciously offering, by asking customers, to use or try your products/services. This sharing of your love for your products/service develops an emotional tie to the combination of the two elements (message & use). 
Share your true meaning of the love for your product; unlike Tina Turner’s famous song, love is much more than “just a second-hand emotion.” Define your love for your product or service as Dr. David R. Hawkins, M.D., Ph.D. famous author and lecturer defines love. “Love is misunderstood to be an emotion; actually, it is a state of awareness, a way of being in the world, a way of seeing oneself and others.”

Ponder & Share

I would be delighted to assist you and your team in the process above and/or create a custom workshop for you to facilitate you in defining your Brand Vision, Essence, Personality, Niche, Differentiation, and Target Customers.


Jamie Hagen

Jamie Hagen has over 30 years experience in management, brand development, marketing, graphic design, and purchasing. Early on Jamie focused her career in the specialty coffee and food industry and later in all areas of brand development and management training. For 6 years Jamie (Utendorf-) Hagen held a Board of Directors position on the Specialty Coffee Association of America (a national & international membership of 2,500) and was honored with The Specialty Coffee Association of America's "2004 Outstanding Contributions to the Association" award. In 2001, she founded her own consulting company Creative Concepts working with clients in Italy, Holland, Canada, Mexico and throughout the United States. In 2007, Jamie became a partner in Alpenὂl, LLC a product line of pure essential oil blends for whole health healing Jamie developed Alpenὂl’s brand identity and packaging and jointly works in sales with Managing Partner, Doug Mackay. Jamie also works with Doug & Peggy MacKay on graphics, workbooks and PowerPoint sales training collateral for Cliff Bar, Annie’s Gourmet, Hershey’s and the Glen Douglas Group management workshops. Jamie is currently a board of director on the Collegiate Peaks Forum Series and is also on the board of The Reserve of Cottonwood Creek. She is a past board member of the Chaffee County Alliance for Domestic Abuse (2007-2011). Jamie has lived in Buena Vista, Colorado since 2001. Since recently becoming a widow she has studied and is certified in Eminent Reiki I and II and is pursuing many holistic and spiritual health initiatives. Jamie Hagen has four, combined family, children and two grandchildren.